Playbooks for Shopify Growth
Practical guides on conversion, SEO, speed, and email , pulled from real client work.
The 12-Point Shopify Conversion Checklist
The exact checks I run on every store audit , from above-the-fold clarity to checkout friction , that consistently unlock more revenue.
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5 Klaviyo Flows Every Store Should Have Live
Welcome, browse abandon, cart abandon, post-purchase, winback , how to set each one up and what to say inside them.
Shopify Speed: A Practical Guide to a 90+ Score
The apps to remove, the images to compress, and the theme tweaks that actually move Core Web Vitals for Shopify.
Anatomy of a Product Page That Sells
Hero, trust, social proof, sticky ATC, upsells , a section-by-section breakdown you can copy for your own store.
Technical SEO for Shopify: What Actually Matters
Beyond meta tags: internal linking, collection structure, canonicals, and the schema Shopify does not add for you.
Shopify vs WooCommerce in 2026 , Honest Take
When Shopify is the right call, when Woo makes more sense, and the total cost of ownership nobody talks about.
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